SINGAPORE - Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield on Saturday (Feb 23), the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium on Saturday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial in 2019, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
In a statement, Great Eastern's managing director for group marketing Colin Chan said: "We are proud to have supported the League for 10 years and it is timely for us to hand over the baton....We wish Singapore Premier League all the best in its future endeavours."
Seems like reds should always be ok to attack, right? Even if they're a friendly faction? if they aggress one of my traders and turn red,
Cincinnati Reds Baseball - Reds News, Scores, Stats, Rumors
Messi shines as Barca survive scare to see off Rayo Barcelona, Spain - March 9, 2019 Barcelona's Lionel Messi in action REUTERS/Albert Gea restored Barca's seven-point gap over nearest
Australia's women footballers to earn same base pay as men in win for gender equality Under a new collective bargaining agreement unveiled on the eve of the Women's World Cup in France, the base annual pay for players in the W-League was hiked 33 percent to Aus$16,344 (US$11,393).
Australian female footballers to earn same base pay as men
Soccer Football - Champions League - Round of 16 First Leg - Olympique Lyonnais v FC Barcelona - Groupama Stadium, Lyon, France - February 19, 2019 Barcelona's Lionel Messi shoots at goal from a free
Football: Wasteful Barca held to goalless draw at defiant Lyon
Ireland had an own goal by Joseph Chipolina and an injury-time header by substitute Robbie Brady to thank for a 2-0 win over Gibraltar in their Euro 2020 Group D qualifier on Monday.
Own goal helps Ireland edge Gibraltar 2-0 - Football
United, Spurs, Juve and Inter ready to heat up ICC Singapore Now into its third year in Singapore, the International Champions Cup (ICC) is set for its most exciting edition yet with Serie A heavyweights Juventus and Inter Milan, and English Premier League (EPL) giants Manchester United and Tottenham Hotspur confirming their participation
United, Spurs, Juve and Inter ready to heat up ICC S'pore
Juventus coach Massimiliano Allegri confirmed on Friday Cristiano Ronaldo is an injury doubt for the Champions League quarter-final first leg against Ajax on April 10. Cristiano Ronaldo Ronaldo, a
Football: Ronaldo 'risks missing' Champions League quarter
LONDON (Reuters) - Rescuers ended their search on Thursday for the plane carrying Premier League soccer player Emiliano Sala, which disappeared over the English Channel three days ago, after saying there was little chance anyone aboard had survived. Sala, Cardiff City's new signing, and the plane's
Rescuers end search for plane carrying missing soccer star
Result against Bayern Munich won't affect Premier League bid: Jurgen Klopp Liverpool are second in the standings with 73 points, one point behind defending champions Manchester City with eight matches remaining this season.
Liverpool result at Bayern Munich won't affect Premier League
Tottenham have a bad recent record against Manchester City, but Liverpool have laid out the tactical blueprint for beating Pep Guardiola's side. Two consecutive transfer windows without a
Mourinho gives Spurs blueprint to beat Ajax after
Atletico Madrid fell to their heaviest league defeat of the season as they were crushed 3-0 by Espanyol on Saturday.Atletico thus, , missed the chance biggest defeat of season against ruthless
Atletico slump to biggest defeat of season against ruthless
La Liga: Real Madrid end campaign with 12th league defeat With Gareth Bale, Toni Kroos and Thibaut Courtois all sitting on the bench, Betis forward Loren Moron put the visitors in front in the
Football: Real Madrid sink to 10th league loss at hands of
If she's taking her sweet time to get back to you, it's one of the biggest signs for how to tell if a girl is playing hard to get. Playing hard to get often means making the other person wait, even when it personally pains you to do so.
Is it ever a good idea to play hard to get — when you're
0 comments:
Post a Comment